Last year, I helped my cousin with his small online store. He was getting some website visitors, but very few people were buying anything. At first, he thought running more ads would solve the problem. We tried different posts and offers, but the results were still weak. Then we looked at the website, product pages, content, and marketing together. We found that some information was unclear and the customer journey was confusing. After making a few simple changes, everything became easier to follow. While researching a best digital marketing and development company UK, I learned how both areas can work together. Has anyone experienced something similar?